Empress Gifty, a gospel singer, went on another rant last week, snarling at blogs, media personalities, and some of her social media “followers.”
She was visibly agitated by what she described as some people posting insults about her on social media and some blogs publishing lies about her. She did not spare some media figures who subtly criticized her for some of her actions.
The artist has presented an uncompromising character over the years and is one of those entertainers who would not hesitate to ‘clapback’ at critics. Responding to critics is sometimes necessary, but with her latest outburst, it is only appropriate to caution the award-winning gospel artiste. to make it go slower
Fan of social media
Empress Gifty is very active on social media because she clearly understands the benefits of the app. It’s rare that the singer doesn’t post something on her social media feed, which is a good thing.
Social media has become a refuge for the artiste, whether she is announcing a new song, a new video, showcasing a business, or expressing an opinion.
In fact, her level of social media activity and ability to use it to her advantage earned her the title of ‘Digital Act of the Year’ at the 4th edition of the 3Music Awards last year. She was awarded that honor for her outstanding use of digital media in harnessing the largest fandom on social media, maintaining visibility, higher engagement of posts, driving audience interactivity, and trendsetting narrative, as well as pursuing causes.
Surprisingly, she beat out Sarkodie, Shatta Wale, Stonebwoy, Kofi Mole, Amerado, Ohemaa Mercy, and Camidoh for the award.
Let out your rage. Empress Gifty recently targeted blogs and individuals who spread lies about her persona, brand, and actions. She even went berserk, cursing those who take advantage of such deceptions to make money on social media.
To begin with, the issue of falsehood being spread by blogs and some individuals on social media is quite concerning. Some unscrupulous blogs and individuals would simply sit anywhere and fabricate such frivolous tales about these celebrities, and for gossip-hungry and negative news fanatics, such defaming news travels faster than the speed of light. Second, she is a human being with blood coursing through her veins. She has every right to be upset and to respond or react when blogs and some celebrities spread lies about her.
In a world where there is little or no fact checking and the majority is gullible, it only takes seconds for a blog or a shady person to ruin hard-won reputations, so her reaction to such inanity is understandable. In her tirade, Empress Gifty also had harsh words for those who comment on her various posts with slurs and unwholesome remarks. Perhaps the gospel musician was only educated on the benefits of social media and not on the consequences of being on such a platform.
The truth is that wherever there is positivity, there is also negativity!
In life and in the world of show business, no one can expect everyone to like them, so it is critical to understand this before expecting cheers all the time. Control what you display
Most importantly, the musician should be aware that the content she posts on her page feeds these commentators. Nobody will get the chance to comment on her page if she doesn’t make any posts that will definitely elicit comments.
If you post a video of yourself shaking your bum, you should expect some negative feedback. You’d be insane to believe that everyone will shower you with compliments on your bum. The solution to not inviting obnoxious comments to your postings is quite simple; please control what you post!
Tolerance is essential.
It’s quite intriguing that Empress Gifty bemoans the obnoxious comments on some of her postings and expects such characters to stop, but then she unleashes another post and curses her detractors. Where does it end, Madam? Tolerance is an important quality to have in the creative industry, as it allows you to accommodate a wide range of reactions to your music, brand, and actions.
In a world where almost everyone has an opinion, the artist must be open-minded and willing to accept different approaches to her craft and brand. If she can accept positive comments about her actions, she should be able to accept negative comments as well. It is also critical for her to recognize that the most important people in her life as a gospel singer and businesswoman are her fans and followers. She has no career if she does not have fans and patrons of her brand, so she must use emotional intelligence when addressing these fans.
The same GhC1 and GhC2 that these fans use to leave comments on your page are the same pittance they use to log on to social media to your page to see what new song you’ve released and what product you’re endorsing so they can patronize and sustain our careers.
By Arnold Asamoah-Baidoo